We’re excited to announce the full launch of multi-SSP support in Adtrac—a major step forward in our mission to help retailers and media operators manage, monetize, and orchestrate their screen inventory more flexibly than ever. This ...
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Discover how Adtrac’s multi-SSP support feature transforms programmatic advertising for retailers and media operators. The Evolution of DOOH and the Need for Flexibility Digital-out-of-home (DOOH) advertising has come a long way from ...
As digital-out-of-home advertising (DOOH) continues to evolve, so do the needs of screen operators and retail media owners. One recurring request we’ve heard from our customers: “Can we connect to more than one SSP at the same time?” ...
Overview Digital Out-of-Home (DOOH) advertising has evolved from basic static loops to dynamic, responsive media ecosystems. But where do you stand on that journey? This roadmap breaks it down into key capability areas: Data, CMS, and ...
When talking about Retail Media, it’s tempting to focus solely on the most visible metric—cash. The third-party ad bookings. The 100% margin revenue that drops straight to the bottom line. And while that’s a compelling story, it’s not the ...
In the world of digital out-of-home (DOOH) media, the audience is often treated as an externality. Unlike cinema, newspapers, or streaming platforms, where the audience buys a ticket, a copy, or a subscription, DOOH audiences receive ...
We’ve seen this happen over and over again. Network operators invest in brand spanking new screens and are initially thrilled by the audience’s reaction. But one or two years later, the question comes: “What happened? I’m doing nothing ...
Understanding the Core Principle: The Audience In media, everything revolves around the audience. Yet, in outdoor and out-of-home (OOH) advertising, audience targeting has long been treated as a random element. On both the supply and ...
Five years ago, Adtrac set sail on a bold mission: to transform how retail media is managed in the physical world. What a journey it’s been! From humble beginnings to becoming a leader in our space, we've faced down challenges, celebrated ...
Retail media has rapidly evolved into an important revenue stream for retailers, but it’s not without challenges. Unlike traditional media channels, retail media campaigns must accommodate a host of unique variables—customer goals, ...