We’re excited to announce the full launch of multi-SSP support in Adtrac—a major step forward in our mission to help retailers and media operators manage, monetize, and orchestrate their screen inventory more flexibly than ever.
This feature has already been live in silent release for several months and thoroughly tested by one of our largest enterprise clients. As of today, it's available to our entire customer base.
Why Multi-SSP Support Matters
Retail media is becoming increasingly sophisticated. As more DSPs (Demand Side Platforms) enter the market with varied requirements, campaign structures, and bidding behaviors, relying on a single SSP (Supply Side Platform) often means leaving opportunities on the table.
Multi-SSP support enables Adtrac customers to:
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Integrate multiple SSPs simultaneously
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Tailor monetization strategies for different types of inventory
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Achieve optimal coverage of the programmatic market
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Increase fill rates and yield without sacrificing control
It’s about ensuring you can reach more buyers without compromising your operational model or campaign integrity.
Adtrac as Your Orchestration Layer
This release further sharpens Adtrac’s position not just as a CMS add-on or programmatic pipe, but as a comprehensive ad orchestration layer. Our platform now supports seamless coordination across:
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Direct bookings (managed or in-house sales)
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Self-service campaigns (advertisers and agencies)
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Programmatic campaigns (via one or more SSPs)
- Programmatic remainder inventory (gobble up always-on deals)
By centralizing inventory logic, forecasting, campaign controls, and reporting, Adtrac helps customers balance competing sales channels while maintaining pricing, availability, and brand control.
No matter where the booking comes from, your operations stay consistent, compliant, and data-informed. Any unbooked inventory will automatically be distributed to your SSPs of choice. Any pre-negotiated deal will be honoured with Adtrac's deal placeholder function running.
What This Means for You
With multi-SSP support, you’re not locked into a single gateway. You gain the flexibility to:
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Select the right SSP combination for your screens, geographies, or inventory segments
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Reduce dependency and platform risk
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Experiment with new demand sources in a controlled environment
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Support innovation in programmatic partnerships and pricing
In short: more options with less complexity.
Capability
Multi-SSP support has been in real-world productive testing with one of our largest customers since February. This is a fully tested productive feature tailored to customer requirements. Out of the box, the following SSPs can be activated:
- Perion (formerly Hivestack)
- OneTech SSP1
- Moving Walls
- Vistar (Launch by September 2025)
- Adform (Launch by September 2025)
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PlaceExchange
Adtrac is currently working with customers in different geographies to achieve optimal coverage in their respective market environments.
Ready to Activate?
The feature is now available to all Adtrac customers. If you'd like to activate multi-SSP support or get a walk-through of how it integrates with your current setup, reach out to your Adtrac contact or email us at support@adtrac.ch.
We look forward to helping you unlock the next stage of flexibility and growth in your retail media operations.
For a deeper dive into how Adtrac orchestrates all your ad channels, visit www.adtrac.tech or follow us on LinkedIn for the latest updates.
