The DOOH Evolution Roadmap: A practical framework for diagnosing and advancing your retail media operation

Overview Digital Out-of-Home (DOOH) advertising has evolved from basic static loops to dynamic, responsive media ecosystems. But where do you stand on that journey? This roadmap breaks it down into key capability areas: Data, CMS, and ...
3 mins

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The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself Encoding Temporal Features (Part 2) The Role of Ad Management Solutions in Digital Signage Networks Interview: Navigating DOOH Monetization with Adtrac How Sensor Technology is Reshaping DOOH Audiences and the Future of Targeted Advertising

Beyond Cash: The True Value of Retail Media Screen Time

When talking about Retail Media, it’s tempting to focus solely on the most visible metric—cash. The third-party ad bookings. The 100% margin revenue that drops straight to the bottom line. And while that’s a compelling story, it’s not the ...
3 mins

Why Audience Measurement Is the Forgotten Key to DOOH Success

In the world of digital out-of-home (DOOH) media, the audience is often treated as an externality. Unlike cinema, newspapers, or streaming platforms, where the audience buys a ticket, a copy, or a subscription, DOOH audiences receive ...
3 mins

Why Keeping Screens Fresh is the Secret to Successful Digital Signage

We’ve seen this happen over and over again. Network operators invest in brand spanking new screens and are initially thrilled by the audience’s reaction. But one or two years later, the question comes: “What happened? I’m doing nothing ...
3 mins

Welcoming Dr. Yaiza Aragonés Soria to the Adtrac Team!

We’re delighted to announce that Dr. Yaiza Aragonés Soria has joined Adtrac as our newest Application Engineer! With a rare combination of technical excellence, intellectual curiosity, and human warmth, Yaiza brings exactly the kind of ...
2 mins

How Sensor Technology is Reshaping DOOH Audiences and the Future of Targeted Advertising

Understanding the Core Principle: The Audience In media, everything revolves around the audience. Yet, in outdoor and out-of-home (OOH) advertising, audience targeting has long been treated as a random element. On both the supply and ...
3 mins

🎉 Adtrac Turns 5: A Journey of Resilience, Innovation, and Bright Horizons! 🎉

Five years ago, Adtrac set sail on a bold mission: to transform how retail media is managed in the physical world. What a journey it’s been! From humble beginnings to becoming a leader in our space, we've faced down challenges, celebrated ...
3 mins

Why Flexibility in Retail Media Campaigns Matters More Than Ever

Retail media has rapidly evolved into an important revenue stream for retailers, but it’s not without challenges. Unlike traditional media channels, retail media campaigns must accommodate a host of unique variables—customer goals, ...
3 mins

Adtrac 5.0.0: A New Era of Flexibility and Precision in Retail Media Campaigns

We’re excited to announce the release of Adtrac 5.0.0, a major update designed to give advertisers and network operators unparalleled control over their campaigns. Whether you’re managing complex multi-format networks, experimenting with ...
3 mins

Smart Targeted Screen Campaigns vs. Static DOOH Audience Data: Bridging the Gap

In the world of Digital Out-of-Home (DOOH) advertising, the differences between truly smart-targeted screen campaigns and traditional static models are often misunderstood or underestimated. To grasp the advantages of smart targeting, it’s ...
5 mins
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