Retail media is having its moment. Across the industry, it’s being hailed as the next great revenue stream for retailers: monetise your screens, talk to customers at the point of sale, unlock supplier budgets, create margin without ...
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Today, we celebrate a major milestone: Adtrac is six years old! Looking back, the road has been anything but predictable. What began as a bold idea to fix the inefficiencies of media sales has evolved into a global SaaS solution connecting ...
The advertising landscape is undergoing a seismic shift. As user numbers in traditional channels like linear TV, print, and radio continue to decline, brands are scrambling to find qualified consumer audiences. The solution lies in the ...
We’re excited to announce the full launch of multi-SSP support in Adtrac—a major step forward in our mission to help retailers and media operators manage, monetize, and orchestrate their screen inventory more flexibly than ever. This ...
Discover how Adtrac’s multi-SSP support feature transforms programmatic advertising for retailers and media operators. The Evolution of DOOH and the Need for Flexibility Digital-out-of-home (DOOH) advertising has come a long way from ...
As digital-out-of-home advertising (DOOH) continues to evolve, so do the needs of screen operators and retail media owners. One recurring request we’ve heard from our customers: “Can we connect to more than one SSP at the same time?” ...
Overview Digital Out-of-Home (DOOH) advertising has evolved from basic static loops to dynamic, responsive media ecosystems. But where do you stand on that journey? This roadmap breaks it down into key capability areas: Data, CMS, and ...
When talking about Retail Media, it’s tempting to focus solely on the most visible metric—cash. The third-party ad bookings. The 100% margin revenue that drops straight to the bottom line. And while that’s a compelling story, it’s not the ...
In the world of digital out-of-home (DOOH) media, the audience is often treated as an externality. Unlike cinema, newspapers, or streaming platforms, where the audience buys a ticket, a copy, or a subscription, DOOH audiences receive ...
We’ve seen this happen over and over again. Network operators invest in brand spanking new screens and are initially thrilled by the audience’s reaction. But one or two years later, the question comes: “What happened? I’m doing nothing ...