Technology that redefines in-store advertising
Increase your profits by avoiding middlemen and complex spreadsheets.
Middlemen will take most of your ad revenue
There used to be countless brokers and intermediaries (media owners, marketers, supply-side platforms, demand-side platforms, media agencies, etc.) between you and your supplier. The result: up to 70% of ad spend is lost in commissions and fees.
With Adtrac, you avoid the following problems…
- Your screens are more complex to manage than necessary
- Revenue-based fees discourage expanding in-store ads
- External providers charge you for ads on your own screens
- Dealing with screen administration takes your focus off your core business
Unlock the full potential of your screen advertising
Advertising space is the most lucrative part of your business. With Adtrac, this space is genuinely yours alone. Now you can offer your customers direct access to this prime area.
When customers invest in ads on your screens, they want their money to generate impactful ad impressions, not go to countless middlemen. The Adtrac platform allows you to improve the effectiveness of your screen network while increasing profitability.
Here’s how ad space is monetized with Adtrac
Planning & Booking
Whether via your sales team or directly in your user interface: Adtrac simplifies planning for you and your suppliers to just a few simple steps
Campaign Operation
The uploaded advertising material is automatically delivered to the CMS. Your planning triggers them at the right time and in the right place.
Tracking & Reporting
You can follow the progress of your campaign live and share the tracking with customers.
Invoicing
Adtrac uses the playout data for transparent billing at the end of the month. The invoice data is transferred straight to your accounting software.