The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself

After 15 years in screen advertising, one of the biggest issues I see is that the industry is still plagued by a fundamental misunderstanding of what makes digital signage work. Instead of being driven by rich content strategies and sound ...
4 mins

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The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself Encoding Temporal Features (Part 2) The Role of Ad Management Solutions in Digital Signage Networks Interview: Navigating DOOH Monetization with Adtrac How Sensor Technology is Reshaping DOOH Audiences and the Future of Targeted Advertising

Why Flexibility is Key in Modern Screen Advertising

Screen advertising has long relied on a rigid structure: loops, slots, and blocks. This system traces its origins back to outdoor poster advertisers who adapted paper and roller-based advertising concepts to digital screens. While ...
4 mins

Unlocking New Potential in Digital Out-of-Home Advertising: Adtrac and Xibo Digital Signage CMS Integration

In today’s fast-paced advertising landscape, digital out-of-home (DOOH) advertising is increasingly becoming a key part of the strategy for brands seeking to reach their target audiences with dynamic and impactful campaigns. To stay ahead ...
5 mins

Why Efficiency Gains Vanish: Jevon’s Paradox and the Adtrac Impact

At first glance, efficiency seems like a no-brainer—streamline your processes, save time, and reduce the need for manpower. At Adtrac, our platform promises just that. With Adtrac, larger-scale customers can cut down on two full workdays ...
5 mins

Startup Talent Acquisition in the Shadow of Tech Giants

For startups in highly competitive environments, attracting top talent can be an uphill battle. Adtrac, located in Zurich, faces this challenge daily, competing with tech behemoths like Meta, Apple, and Google. These corporations offer not ...
5 mins

Industry Insight: The Rise of AI in DOOH Advertising

The digital out-of-home (DOOH) advertising landscape is rapidly evolving, with AI playing an increasingly crucial role in everything from content creation to audience targeting. At the forefront of this shift is Adtrac Indy, leveraging AI ...
2 mins

Navigating Product Clash Management in Digital Signage Ad Sales

In the evolving landscape of digital signage, product clash management remains a concern for some advertisers. Traditional loop-based systems allowed human planners to prevent competing ads from appearing back-to-back, though not without ...
2 mins

Interview: Navigating DOOH Monetization with Adtrac

Elena Weiss (EW): Thank you for joining us today, Benjamin. As the founder and CEO of Adtrac, can you start by sharing what inspired you to develop a DOOH monetization software? Benjamin Wey (BW): Absolutely, Elena. The inspiration came ...
5 mins

Navigating the Unique Challenges of DOOH in Digital Marketing

Digital Out-of-Home (DOOH) advertising presents a set of challenges that require marketers to rethink traditional digital marketing strategies. Unlike online advertising, where scaling inventory is as simple as adding more digital space, ...
2 mins

Why Publicly Owned Companies Should Retain Control of Their DOOH Infrastructure and Ad Management

In the ever-evolving landscape of Digital Out of Home (DOOH) advertising, the importance of maintaining control over infrastructure cannot be overstated—especially for publicly owned companies. While outsourcing to third-party vendors ...
4 mins
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