Understanding the Core Principle: The Audience In media, everything revolves around the audience. Yet, in outdoor and out-of-home (OOH) advertising, audience targeting has long been treated as a random element. On both the supply and ...
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Five years ago, Adtrac set sail on a bold mission: to transform how retail media is managed in the physical world. What a journey it’s been! From humble beginnings to becoming a leader in our space, we've faced down challenges, celebrated ...
Retail media has rapidly evolved into an important revenue stream for retailers, but it’s not without challenges. Unlike traditional media channels, retail media campaigns must accommodate a host of unique variables—customer goals, ...
We’re excited to announce the release of Adtrac 5.0.0, a major update designed to give advertisers and network operators unparalleled control over their campaigns. Whether you’re managing complex multi-format networks, experimenting with ...
In the world of Digital Out-of-Home (DOOH) advertising, the differences between truly smart-targeted screen campaigns and traditional static models are often misunderstood or underestimated. To grasp the advantages of smart targeting, it’s ...
One of the most transformative aspects of adopting a robust ad management solution like Adtrac is the newfound transparency it brings to digital signage operations. While this visibility drives incredible opportunities for optimization, it ...
In today’s fast-paced retail environment, brands have a significant opportunity to leverage their screen networks for substantial advertising revenue. But in order to maximize this potential, you need more than a network—you need the power ...
After 15 years in screen advertising, one of the biggest issues I see is that the industry is still plagued by a fundamental misunderstanding of what makes digital signage work. Instead of being driven by rich content strategies and sound ...
Screen advertising has long relied on a rigid structure: loops, slots, and blocks. This system traces its origins back to outdoor poster advertisers who adapted paper and roller-based advertising concepts to digital screens. While ...
In today’s fast-paced advertising landscape, digital out-of-home (DOOH) advertising is increasingly becoming a key part of the strategy for brands seeking to reach their target audiences with dynamic and impactful campaigns. To stay ahead ...