Industry Insight: The Rise of AI in DOOH Advertising

The digital out-of-home (DOOH) advertising landscape is rapidly evolving, with AI playing an increasingly crucial role in everything from content creation to audience targeting. At the forefront of this shift is Adtrac Indy, leveraging AI ...
2 mins

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The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself Encoding Temporal Features (Part 2) The Role of Ad Management Solutions in Digital Signage Networks Interview: Navigating DOOH Monetization with Adtrac Unlocking Retail Media Revenue with Predictive Data Models

Navigating Product Clash Management in Digital Signage Ad Sales

In the evolving landscape of digital signage, product clash management remains a concern for some advertisers. Traditional loop-based systems allowed human planners to prevent competing ads from appearing back-to-back, though not without ...
2 mins

Interview: Navigating DOOH Monetization with Adtrac

Elena Weiss (EW): Thank you for joining us today, Benjamin. As the founder and CEO of Adtrac, can you start by sharing what inspired you to develop a DOOH monetization software? Benjamin Wey (BW): Absolutely, Elena. The inspiration came ...
5 mins

Navigating the Unique Challenges of DOOH in Digital Marketing

Digital Out-of-Home (DOOH) advertising presents a set of challenges that require marketers to rethink traditional digital marketing strategies. Unlike online advertising, where scaling inventory is as simple as adding more digital space, ...
2 mins

Why Publicly Owned Companies Should Retain Control of Their DOOH Infrastructure and Ad Management

In the ever-evolving landscape of Digital Out of Home (DOOH) advertising, the importance of maintaining control over infrastructure cannot be overstated—especially for publicly owned companies. While outsourcing to third-party vendors ...
4 mins

Beyond Programmatic DOOH: The Future of Smart Ad Management

Programmatic advertising in the digital out-of-home (DOOH) space was initially hailed as a game-changer, promising efficiency and automation in ad space trading. However, the reality has been somewhat different. The rise of the ...
2 mins

The Potential Advantages and Drawbacks of Incorporating Programmatic DOOH into a Retail Media Operator’s Commercial Mix

Incorporating programmatic Digital Out-Of-Home (DOOH) advertising into the commercial mix of a retail media operator presents a wealth of opportunities and a fair share of challenges. As the digital advertising landscape continues to ...
4 mins

DOOH Campaigns for Diverse Audiences: A Data-Driven Approach

In the dynamic world of digital out-of-home (DOOH) advertising, targeting the right audience at the right time is crucial for campaign success. As the industry evolves, so does the technology that powers it. Adtrac Indy is at the forefront ...
5 mins

Understanding the Impact of Number of Selected Screens on Contacts Variations

In this post, we explore the impact of screen selection on tracking variations and provide insights on how to optimize your campaign success. To this end, we analyzed variations in measured tracking per day of the week between consecutive ...
3 mins

The Role of Ad Management Solutions in Digital Signage Networks

In today’s fast-paced digital world, managing a digital signage network can be a complex and time-consuming task. For companies like Adtrac AG, leveraging a robust ad management solution is not just a luxury but a necessity. Here’s why an ...
3 mins
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