The Role of Ad Management Solutions in Digital Signage Networks

In today’s fast-paced digital world, managing a digital signage network can be a complex and time-consuming task. For companies like Adtrac AG, leveraging a robust ad management solution is not just a luxury but a necessity. Here’s why an ...
3 mins

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Encoding Temporal Features (Part 2) The Role of Ad Management Solutions in Digital Signage Networks Interview: Navigating DOOH Monetization with Adtrac Beyond Programmatic DOOH: The Future of Smart Ad Management The Potential Advantages and Drawbacks of Incorporating Programmatic DOOH into a Retail Media Operator’s Commercial Mix

The Power of Direct Booking: How Suppliers Drive Retail Media Revenue

Any outstanding sales strategy relies on diversification of revenue streams. With instore retail media, this is even more relevant. Retailers offer an exclusive pre-selected audience of active consumers in a receptive environment to ...
3 mins

Encoding Temporal Features (Part 2)

How to teach seasonality to Deep Neural Networks (DNN) In my last blog post, I presented a method to encode calendar_dt in a way that DNNs are able to learn holiday effects. Furthermore, it was even possible to use it to detect short-term ...
6 mins

Encoding Temporal Features (Part 1)

How to teach public holidays to Deep Neural Networks (DNN) When working with real-world time series, sooner or later we stumble across public holidays, which show up as anomalies in otherwise very robust pattern. For example, in the retail ...
6 mins
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