Navigating the Unique Challenges of DOOH in Digital Marketing

Digital Out-of-Home (DOOH) advertising presents a set of challenges that require marketers to rethink traditional digital marketing strategies. Unlike online advertising, where scaling inventory is as simple as adding more digital space, ...
2 mins

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The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself Encoding Temporal Features (Part 2) The Role of Ad Management Solutions in Digital Signage Networks Interview: Navigating DOOH Monetization with Adtrac How Sensor Technology is Reshaping DOOH Audiences and the Future of Targeted Advertising

Why Publicly Owned Companies Should Retain Control of Their DOOH Infrastructure and Ad Management

In the ever-evolving landscape of Digital Out of Home (DOOH) advertising, the importance of maintaining control over infrastructure cannot be overstated—especially for publicly owned companies. While outsourcing to third-party vendors ...
4 mins

Beyond Programmatic DOOH: The Future of Smart Ad Management

Programmatic advertising in the digital out-of-home (DOOH) space was initially hailed as a game-changer, promising efficiency and automation in ad space trading. However, the reality has been somewhat different. The rise of the ...
2 mins

The Potential Advantages and Drawbacks of Incorporating Programmatic DOOH into a Retail Media Operator’s Commercial Mix

Incorporating programmatic Digital Out-Of-Home (DOOH) advertising into the commercial mix of a retail media operator presents a wealth of opportunities and a fair share of challenges. As the digital advertising landscape continues to ...
4 mins

DOOH Campaigns for Diverse Audiences: A Data-Driven Approach

In the dynamic world of digital out-of-home (DOOH) advertising, targeting the right audience at the right time is crucial for campaign success. As the industry evolves, so does the technology that powers it. Adtrac Indy is at the forefront ...
5 mins

Understanding the Impact of Number of Selected Screens on Contacts Variations

In this post, we explore the impact of screen selection on tracking variations and provide insights on how to optimize your campaign success. To this end, we analyzed variations in measured tracking per day of the week between consecutive ...
3 mins

The Role of Ad Management Solutions in Digital Signage Networks

In today’s fast-paced digital world, managing a digital signage network can be a complex and time-consuming task. For companies like Adtrac AG, leveraging a robust ad management solution is not just a luxury but a necessity. Here’s why an ...
3 mins

The Power of Direct Booking: How Suppliers Drive Retail Media Revenue

Any outstanding sales strategy relies on diversification of revenue streams. With instore retail media, this is even more relevant. Retailers offer an exclusive pre-selected audience of active consumers in a receptive environment to ...
3 mins

Encoding Temporal Features (Part 2)

How to teach seasonality to Deep Neural Networks (DNN) In my last blog post, I presented a method to encode calendar_dt in a way that DNNs are able to learn holiday effects. Furthermore, it was even possible to use it to detect short-term ...
6 mins

Encoding Temporal Features (Part 1)

How to teach public holidays to Deep Neural Networks (DNN) When working with real-world time series, sooner or later we stumble across public holidays, which show up as anomalies in otherwise very robust pattern. For example, in the retail ...
6 mins
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