Elena Weiss (EW): Thank you for joining us today, Benjamin. As the founder and CEO of Adtrac, can you start by sharing what inspired you to develop a DOOH monetization software? Benjamin Wey (BW): Absolutely, Elena. The inspiration came ...
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Digital Out-of-Home (DOOH) advertising presents a set of challenges that require marketers to rethink traditional digital marketing strategies. Unlike online advertising, where scaling inventory is as simple as adding more digital space, ...