Navigating Product Clash Management in Digital Signage Ad Sales

In the evolving landscape of digital signage, product clash management remains a concern for some advertisers. Traditional loop-based systems allowed human planners to prevent competing ads from appearing back-to-back, though not without ...
2 mins

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The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself Encoding Temporal Features (Part 2) The Role of Ad Management Solutions in Digital Signage Networks Interview: Navigating DOOH Monetization with Adtrac Unlocking Retail Media Revenue with Predictive Data Models

Interview: Navigating DOOH Monetization with Adtrac

Elena Weiss (EW): Thank you for joining us today, Benjamin. As the founder and CEO of Adtrac, can you start by sharing what inspired you to develop a DOOH monetization software? Benjamin Wey (BW): Absolutely, Elena. The inspiration came ...
5 mins

Navigating the Unique Challenges of DOOH in Digital Marketing

Digital Out-of-Home (DOOH) advertising presents a set of challenges that require marketers to rethink traditional digital marketing strategies. Unlike online advertising, where scaling inventory is as simple as adding more digital space, ...
2 mins
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