Startup Talent Acquisition in the Shadow of Tech Giants

For startups in highly competitive environments, attracting top talent can be an uphill battle. Adtrac, located in Zurich, faces this challenge daily, competing with tech behemoths like Meta, Apple, and Google. These corporations offer not ...
5 mins

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The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself Encoding Temporal Features (Part 2) The Role of Ad Management Solutions in Digital Signage Networks Interview: Navigating DOOH Monetization with Adtrac Adtrac 5.0.0: A New Era of Flexibility and Precision in Retail Media Campaigns

Industry Insight: The Rise of AI in DOOH Advertising

The digital out-of-home (DOOH) advertising landscape is rapidly evolving, with AI playing an increasingly crucial role in everything from content creation to audience targeting. At the forefront of this shift is Adtrac Indy, leveraging AI ...
2 mins

Navigating Product Clash Management in Digital Signage Ad Sales

In the evolving landscape of digital signage, product clash management remains a concern for some advertisers. Traditional loop-based systems allowed human planners to prevent competing ads from appearing back-to-back, though not without ...
2 mins

Interview: Navigating DOOH Monetization with Adtrac

Elena Weiss (EW): Thank you for joining us today, Benjamin. As the founder and CEO of Adtrac, can you start by sharing what inspired you to develop a DOOH monetization software? Benjamin Wey (BW): Absolutely, Elena. The inspiration came ...
5 mins

Navigating the Unique Challenges of DOOH in Digital Marketing

Digital Out-of-Home (DOOH) advertising presents a set of challenges that require marketers to rethink traditional digital marketing strategies. Unlike online advertising, where scaling inventory is as simple as adding more digital space, ...
2 mins
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