In today’s fast-paced advertising landscape, digital out-of-home (DOOH) advertising is increasingly becoming a key part of the strategy for brands seeking to reach their target audiences with dynamic and impactful campaigns. To stay ahead in this evolving market, advertisers need access to the right tools and technologies to optimize their campaigns for maximum performance and ROI.
We are thrilled to announce that Adtrac.tech has successfully integrated its cutting-edge targeted advertising platform with Xibo, a leading digital signage content management system (CMS). This integration brings together the best of both worlds: the ability to create, manage, and deploy engaging digital signage content through Xibo, paired with the power of Adtrac’s highly effective and data-driven advertising solutions.
What This Integration Means for Advertisers
With the integration of Adtrac and Xibo, businesses can now take their DOOH campaigns to the next level by leveraging the advanced features of both platforms. Let’s take a closer look at how this integration works and what benefits it offers to advertisers and network operators:
Seamless Campaign Management and Delivery
Xibo’s CMS is known for its ease of use and flexibility, enabling businesses to quickly deploy content across a wide variety of digital displays. With this new integration, Xibo users can now access Adtrac’s sophisticated ad targeting tools directly from within the platform, allowing for seamless management of digital campaigns.
Whether you’re running a small business with a handful of screens or managing a global network of displays, this integration simplifies the process of creating and delivering ads that are more relevant, more engaging, and more effective.
Maximizing Revenue Potential with Targeted Ads
One of the biggest advantages of Adtrac is its innovative approach to targeted advertising. By leveraging audience data, Adtrac enables advertisers to reach their intended audiences with precision. This level of targeting helps drive higher engagement, greater ROI, and increased revenue potential.
In the words of Dan Garner, Director of Engineering at Xibo:
“We are delighted to partner with Adtrac to help our customers maximise their DOOH revenue potential by leveraging Adtrac's innovative method of targeted advertising.”
With Adtrac’s targeting capabilities now fully integrated with Xibo’s signage management, advertisers can optimize their DOOH campaigns to reach the right people at the right time, across the right locations.
Creating Redundancies and Streamlining Operations
For network operators, the integration helps create a more efficient workflow for managing DOOH campaigns. Adtrac’s ability to support both serial and parallel approval processes ensures that creative assets are approved quickly, avoiding bottlenecks or delays caused by user absences. This is particularly important for organizations running campaigns across multiple sites or locations, where speed and flexibility are crucial for success.
Collaboration that Delivers Results
The partnership between Adtrac and Xibo was built on mutual respect and a shared vision of delivering exceptional solutions for DOOH advertising. The teams worked closely to ensure that the integration was not only technically sound but also user-friendly and impactful.
As Benjamin Wey, Co-Founder of Adtrac, expressed:
“We are very happy to work with Xibo and we are looking forward to making our contribution to the commercial success of Xibo's customers. The cooperation in getting this interface up and running was simply outstanding and we are excited to work with such a professional and friendly partner.”
It’s this level of cooperation that has allowed us to deliver a solution that’s ready to meet the needs of today’s digital advertisers, while also preparing for the opportunities of tomorrow.
Looking Ahead: What’s Next for Adtrac and Xibo?
The successful integration between Adtrac.tech and Xibo is just the beginning. As the DOOH market continues to grow, we are excited to explore new ways to help businesses optimize their advertising strategies and increase their returns.
In the coming months, both Adtrac and Xibo will continue to innovate and expand the functionality of this integration. From enhancing the user experience to adding new features that further drive revenue growth, we are committed to helping our clients stay ahead in the rapidly evolving world of DOOH advertising.
Conclusion
The integration of Adtrac with Xibo marks an important milestone in the evolution of digital out-of-home advertising. By combining Xibo’s powerful content management system with Adtrac’s targeted advertising platform, advertisers now have a comprehensive solution that allows them to deliver impactful campaigns that drive results.
We’re excited to see how businesses use this new capability to unlock new opportunities and achieve even greater success with their DOOH campaigns. Stay tuned for more updates as we continue to innovate and grow this partnership!
For more information about how Adtrac and Xibo can help your business, contact us at [insert contact info], or visit our website to learn more about our solutions.
About Adtrac.tech
Adtrac.tech is a leading provider of DOOH advertising solutions, offering innovative tools and data-driven approaches that empower advertisers to deliver targeted, effective campaigns. Our mission is to help advertisers maximize their revenue potential through smart, integrated technology.
About Xibo
Xibo is an open-source digital signage CMS designed to help businesses create and manage engaging digital content across a wide variety of displays. Trusted by companies around the world, Xibo’s flexible and powerful platform simplifies digital signage for businesses of all sizes.
