Today, we celebrate a major milestone: Adtrac is six years old! Looking back, the road has been anything but predictable. What began as a bold idea to fix the inefficiencies of media sales has evolved into a global SaaS solution connecting ...
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Adtrac Launches Multi-SSP Support: Full Flexibility for Programmatic Retail MediaHow Sensor Technology is Reshaping DOOH Audiences and the Future of Targeted AdvertisingMaximizing Programmatic Revenue with Multi-SSP Support6 Years of Adtrac: A Journey of Resilience, Innovation, and Global GrowthWhy Audience Measurement Is the Forgotten Key to DOOH Success
We’re delighted to announce that Dr. Yaiza Aragonés Soria has joined Adtrac as our newest Application Engineer! With a rare combination of technical excellence, intellectual curiosity, and human warmth, Yaiza brings exactly the kind of ...
After 15 years in screen advertising, one of the biggest issues I see is that the industry is still plagued by a fundamental misunderstanding of what makes digital signage work. Instead of being driven by rich content strategies and sound ...