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    Welcoming Dr. Yaiza Aragonés Soria to the Adtrac Team!

    We’re delighted to announce that Dr. Yaiza Aragonés Soria has joined Adtrac as our newest Application Engineer! With a rare combination of technical excellence, intellectual curiosity, and human warmth, Yaiza brings exactly the kind of ...
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    How Sensor Technology is Reshaping DOOH Audiences and the Future of Targeted AdvertisingAdtrac 5.0.0: A New Era of Flexibility and Precision in Retail Media CampaignsAdtrac Launches Multi-SSP Support: Full Flexibility for Programmatic Retail MediaWhy Audience Measurement Is the Forgotten Key to DOOH SuccessThe Problem with the Digital Signage Industry is… the Digital Signage Industry Itself
    An image of a digital signage network deployment with shiny screens but lacking in engaging content and revenue generation strategies

    The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself

    After 15 years in screen advertising, one of the biggest issues I see is that the industry is still plagued by a fundamental misunderstanding of what makes digital signage work. Instead of being driven by rich content strategies and sound ...
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