Welcoming Dr. Yaiza Aragonés Soria to the Adtrac Team!

We’re delighted to announce that Dr. Yaiza Aragonés Soria has joined Adtrac as our newest Application Engineer! With a rare combination of technical excellence, intellectual curiosity, and human warmth, Yaiza brings exactly the kind of ...
2 mins

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The Problem with the Digital Signage Industry is… the Digital Signage Industry Itself

After 15 years in screen advertising, one of the biggest issues I see is that the industry is still plagued by a fundamental misunderstanding of what makes digital signage work. Instead of being driven by rich content strategies and sound ...
4 mins