Today, we celebrate a major milestone: Adtrac is six years old!
Looking back, the road has been anything but predictable. What began as a bold idea to fix the inefficiencies of media sales has evolved into a global SaaS solution connecting screens, data, and advertisers across three continents.
2020: Born in Retail, Forged in Crisis
Adtrac was founded with a clear vision: to become the "ebookers" of screen advertising time. We started in 2020 as a booking platform designed to end the era of manual spreadsheets and email-based campaign management.
However, the world had other plans. Almost immediately after our launch, the COVID-19 pandemic reshaped the global landscape. We faced lockdowns, economic downturns, and the geopolitical instability of a war in Ukraine. Yet, these challenges became the catalyst for our most critical evolution.
We listened to the market and our customers' requests and pivoted. We shifted from a public marketplace to a pure SaaS solution, empowering retailers and media owners to run their own private marketplaces,. This pivot allowed us to focus on our core strengths: advanced automation, predictive planning, and data science, without interfering with our customers' hardware or revenue streams.
From Local Startup to Three Continents
Today, Adtrac is no longer just a Swiss startup. We are connected on three continents, with a footprint that extends from the DACH region to the Middle East, and resale agreements reaching as far as Mexico.
Our customer base has grown continuously, proving that our software is versatile enough to handle the most complex environments. Our portfolio now spans diverse sectors:
- Retail: We empower major European retailers to monetize their footfall with 100% control and no revenue sharing.
- Pharma: In the DACH area, we enabled pharmacy networks to achieve fill rates of over 97% using our AI-driven smart allocation engine.
- Outdoor: From Germany to the Emirates, we help outdoor advertising companies manage extensive digital networks,.
- Sports: We have even expanded into fitness and are eyeing further expansions in sports and luxury environments.
Powered by a Global Team
Our growth is driven by a diverse and dedicated team. From our headquarters in Zurich to team members in Serbia, Germany, Australia, and India, we have built a culture of technical excellence and customer obsession.
We are proud that our platform now manages to combine everything from simple loops to complex, sensor-based "Smart Targeting" campaigns. By automating logistics and buying decisions, we allow our clients to focus on what matters most: their customers and their growth.
The Road to 2026: Ready to Scale
As we look to the future, we are more ambitious than ever. We believe the future of advertising lies in the physical world, powered by digital precision. We are keen to learn what comes next and are preparing for 2026 to be a year of massive scale.
Our goal remains unchanged: to provide the "operating system" for the out-of-home industry. We will continue to help our partners leverage their assets, automate their operations, and turn their screens into sustainable revenue generators.
Thank you to our customers, partners, and team members who have been part of this incredible 6-year journey. Here is to the next chapter!
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