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🎉 Adtrac Turns 5: A Journey of Resilience, Innovation, and Bright Horizons! 🎉

Written by Elena Weiss | Jan 21, 2025 7:00:00 AM

Five years ago, Adtrac set sail on a bold mission: to transform how retail media is managed in the physical world. What a journey it’s been! From humble beginnings to becoming a leader in our space, we've faced down challenges, celebrated victories, and emerged stronger than ever.

Today, as we mark our fifth anniversary, we’re not just reflecting on the past—we’re looking forward to our most successful year yet. 🚀

The Adventure So Far

Let’s not sugarcoat it: the path here hasn’t always been smooth. Adtrac launched in 2020, right as the pandemic sent shockwaves across industries. As if that wasn’t enough, 2021 brought geopolitical upheavals, and economic uncertainty became the new norm. Add to that a strong Swiss Franc, delayed orders, and even one customer who didn’t renew their contract—it’s been a test of endurance.

And yet, here we are. Not only did we weather the storms, but we also grew stronger because of them. Adtrac is now a trusted name in retail media and physical ad management, and our product is so aligned with market needs that competitors are popping up. We see this as validation—they’re helping expand the market we pioneered.

The Highlights: What Sets Adtrac Apart

đź’ˇ Innovation That Delivers
Our stellar team of professionals has worked tirelessly to deliver features that empower retailers and advertisers alike. From predictive analytics to flexible campaign management, Adtrac has become the gold standard in retail media solutions.

🤝 Partnerships Galore
Partnership enquiries are rolling in, and we’re forging collaborations that will drive even greater success.

✨ A Market Fit So Perfect, It’s Inspiring Others
Seeing competitors emerge is exciting—they’re proof that the market for ad management in the physical world is growing. And as the first movers, we’re confident in our ability to stay ahead.

Why Investors and Customers Should Be Excited

Resilience Under Pressure:
Adtrac has shown we can thrive even in the toughest conditions. The pandemic? War? Economic uncertainty? We’ve navigated it all while delivering value to our customers.

A Team That Delivers:
Behind every feature and innovation is a team of talented professionals. From development to customer support, our people are our greatest asset.

A Growing Market:
Retail media is booming, and the demand for sophisticated ad management solutions in physical spaces has never been higher. With competitors helping raise awareness, the opportunity is ripe for growth.

A Vision for the Future:
We don’t just adapt—we lead. From embracing geospatial flexibility to simplifying campaign management, Adtrac is shaping the future of retail media.

What’s Next? The Future Looks Bright

As we enter our sixth year, we’re more excited than ever about what’s ahead. We’re doubling down on innovation, expanding our partnerships, and continuing to set the standard in retail media.

To our investors, potential customers, and partners: we invite you to join us on this journey. Let’s create the future of retail media together.

Here’s to five incredible years—and the limitless possibilities ahead! 🥂

#Adtrac #5YearsStrong #Innovation #RetailMedia #FutureForward