As digital-out-of-home advertising (DOOH) continues to evolve, so do the needs of screen operators and retail media owners. One recurring request we’ve heard from our customers: “Can we connect to more than one SSP at the same time?”
Today, we’re proud to say: Yes, you can.
In today’s DOOH landscape, even the most dominant SSPs may not fully cover all relevant DSPs in a given geographic market. By connecting to multiple SSPs, our customers:
Maximize programmatic demand by reaching more DSPs across different buying platforms
Diversify revenue streams with no dependency on a single supply chain
Mitigate risk through redundancy and flexibility
Maintain full control over how their inventory is distributed programmatically
This is especially critical for retailers and DOOH media operators with multiple screen formats, content strategies, and monetization models. With Multi-SSP support, you can pick, mix, and manage your programmatic partnerships just like your direct sales — on your terms.
What it does:
You can now connect multiple SSPs per sales channel
Allocate percentage shares for each SSP, letting you control traffic flow
Run all inventory through the SSPs automatically, thanks to programmatic pass-through — no need to define detailed targeting up front
Still fulfill programmatic guaranteed deals via Adtrac’s proven placeholder logic
Operate direct, programmatic, and internal sales in parallel with no manual conflict resolution
What it doesn’t do:
Adtrac does not run a cross-SSP auction or weigh bids between platforms. It’s not an auction of auctions.
Instead, each SSP receives a share of your ad requests, and Adtrac guarantees that any successful bid will be honored and played out.
This setup ensures high fulfillment rates, making your inventory more attractive to demand-side platforms and reducing failed impressions.
This feature has already been successfully running for over six months with one of Adtrac’s largest European retail customers, delivering strong results in a real-world, commercial environment across three programmatic platforms — in parallel with a complex in-house sales team and direct vendor integrations.
Now, Multi-SSP support is rolling out across our entire customer base.
Currently integrated SSPs:
MovingWalls
PlaceExchange
Perion (formerly Hivestack)
OneTech SSP1
Laya
Ströer SSP
Coming soon (live by mid-August):
Vistar
Adform
We’re in ongoing discussions with further SSPs and invite all partners to join our open integration framework.
Multi-SSP support sharpens Adtrac’s positioning as the DOOH ad orchestration layer — intelligently bridging your CMS, your data, your monetization strategies, and your operational workflows.
We’re not here to replace your CMS or dictate your sales model. We’re here to ensure that every second of screen time is tracked, managed, and monetized — without compromising campaign fulfillment, pricing stability, or internal business rules.
We’d be happy to walk you through how Multi-SSP support can expand your demand-side access, stabilize your income streams, and integrate seamlessly with your existing direct sales.
📅 Let’s schedule a call.