Adtrac 5.0.0: A New Era of Flexibility and Precision in Retail Media Campaigns

We’re excited to announce the release of Adtrac 5.0.0, a major update designed to give advertisers and network operators unparalleled control over their campaigns. Whether you’re managing complex multi-format networks, experimenting with A/B testing, or optimizing for seasonal content, this release takes flexibility and efficiency to a new level.

Here’s a breakdown of the powerful new features in Adtrac 5.0.0 and how they can revolutionize your retail media campaigns.

Unlimited Screen Formats for All Networks

In today’s diverse retail environments, screen formats are no longer one-size-fits-all. With Adtrac 5.0.0, you can now:

• Use unlimited screen formats, including unique configurations like 20:3 or audio-only for in-store radio.
• Upload static images as assets and designate screens as static-only.
• Benefit from automatic format compatibility checks, ensuring your creatives align with player specifications.

Why it matters:
For operators juggling multiple screen types across various locations, this feature reduces setup complexity and ensures seamless campaign execution. It’s especially valuable for multi-format networks with static or audio-based content needs.

Tip: When setting up a new player, assign a format check. If no matching format exists, Adtrac Support is ready to help!

Multiple Spot Groups in a Single Flight

Advertisers now have the freedom to:

• Create multiple spot groups within a single flight.
• Alternate spots in Round Robin style, balancing exposure with customizable ratios (e.g., 70%:30%).
• Swap creatives based on specific dates, enabling smooth transitions for seasonal campaigns or product launches.

How it works:

1. Open your campaign and navigate to Sidebar > Videos.
2. Select Add Spot Group and choose between:
   • Alternating (Round Robin): Rotate spot groups for dynamic storytelling or A/B testing.
   • Date-based: Define start and end dates for each spot group to align with campaign milestones.

Example Use Case:

• Before Easter: Promote Creative A.
• During Easter: Showcase Creative B.
• After Easter: Shift to Creative C—all managed within one campaign!

Highlight for Sensor-Based Networks:
This feature simplifies A/B testing across complex bookings and sites, offering advertisers deep insights into campaign performance.

Real-Time Campaign Adjustments

Imagine this: A client needs to update their creative mid-campaign. With Adtrac 5.0.0, this is now effortless:

• Send an upload link to your client.
• Once uploaded and approved, the new creative integrates into the campaign—seamlessly, with no downtime.

Book once, adapt anytime: Advertisers with long-term bookings can now swap assets multiple times during a campaign, offering unprecedented flexibility for seasonal updates or product changes.

Enhanced Campaign Compensation Algorithm

Campaign delivery is now smarter than ever, thanks to our refined compensation algorithm:

• Frequency campaigns are now eligible for compensation if their delivery falls short of planned impressions.
• Activation of this feature requires a commercial decision—contact support to enable it.

Why it matters:
Advertisers are guaranteed the value they paid for, ensuring trust and satisfaction while keeping your network’s inventory optimized.

Key Benefits for Advertisers and Operators

1. Flexibility: Adjust campaigns on the fly, accommodate diverse screen types, and meet advertisers’ evolving needs.
2. Efficiency: Manage everything from A/B testing to long-term bookings in one streamlined platform.
3. Compliance: All assets still undergo Adtrac’s automated technical approval and a legal review by a human authority, guaranteeing quality and relevance.

Why This Is a Game-Changer

Adtrac 5.0.0 opens new opportunities for both retail media networks and advertisers:

• Deliver more personalized and relevant ads across multi-format networks.
• Enable dynamic storytelling with rotating or seasonal campaigns.
• Reduce campaign setup and update friction, maximizing efficiency and advertiser satisfaction.

Ready to Get Started?

The Adtrac team is here to help you leverage these new features to their fullest potential. If you have any questions or would like a personalized training session, reach out to info@adtrac.ch.

Thank you for being a part of the Adtrac community. Together, we’re driving the future of flexible, impactful retail media campaigns.

💡 Let’s make 2025 your most successful year yet!