We’re delighted to announce that Dr. Yaiza Aragonés Soria has joined Adtrac as our newest Application Engineer! With a rare combination of technical excellence, intellectual curiosity, and human warmth, Yaiza brings exactly the kind of energy that makes teams—and products—better.
Yaiza holds a PhD in Physics from the University of Cologne, a Master’s degree from the University of Innsbruck, and a Bachelor’s from the Universitat Autònoma de Barcelona. Over the past several years, she has specialized in software development, machine learning, and quantum computing—with her recent work including the development of a conversational AI assistant for quantum computing platforms.
She joins Adtrac with a strong background in AI, backend development, and interdisciplinary research, and she’s eager to apply her knowledge to our mission of transforming retail media through smart, data-driven solutions.
We asked Yaiza what she values most, and her answer reflects not just a great teammate, but a great human being:
It’s no surprise that these values resonate so strongly with us. At Adtrac, we’re building not only innovative tools, but a company culture grounded in integrity, collaboration, and continuous growth—and Yaiza fits right in.
Outside of work, Yaiza leads a balanced and thoughtful life that reflects her values. She’s an avid reader and a passionate hiker—often found snowshoeing or exploring mountain trails with her beloved dog Duero by her side.
Whether she’s spending time with family, traveling in her campervan to remote nature spots, knitting, or sharing ideas in her book club, Yaiza embraces the kind of well-roundedness we deeply appreciate at Adtrac.
“Creating something with my hands, like beading or knitting, is incredibly rewarding. It lets me unwind and reconnect with a different part of myself.”
With her diverse background, calm confidence, and collaborative spirit, Yaiza brings fresh perspective and skill to our engineering team. She’ll be contributing to key areas like predictive data models, campaign performance tools, and the scalable, intuitive systems that make Adtrac a leader in retail media innovation.
Yaiza, we’re thrilled to have you on board and can’t wait to see the impact you’ll make!
Please join us in giving Yaiza a warm welcome to the Adtrac team. 🥂